Beauty of Joseon — Korean heritage meets real results

The brand that made Korean sunscreen a household name. Built on hanbang (traditional Korean) ingredients — rice, ginseng, green tea — but formulated for actual skin concerns, not nostalgia.

→ What it does: protects, hydrates, and brightens without the heavy feel.
→ Best for: oily, combination, acne-prone, or "I want sunscreen that doesn't feel like sunscreen" skin.
→ Start here: Relief Sun SPF50+ daily. Ginseng Cleansing Oil PM.